Google Tag Manager is a free tool for marketers to manage website tags. It includes conversion tracking, site analytics, remarketing tags (Google Analytics, Google AdWords, Google Optimize, Facebook Pixel). If you want to get deep insights into your short links success, GTM comes in handy.
With Short.io it is not necessary to load the GTM snippet on your web pages. For the setup, all you need is your Google conversion ID.
Note: GTM and Short.io integration starts from the Pro Plan.
How to configure the tracking
Sing in to your GTM account.
Copy your Google Tag Manager customer ID:
Sign in to your Short.io account.
Navigate to Domain Settings -> Tracking:
Fill in the copied tag ID in the GTM Container ID field:
Click on Save to confirm.
From this moment on, GTM will gather clicks data and will forward it to the analytical services you have indicated.